North Americans tend to be a results-oriented bunch. We applaud an endeavor’s result, but are sometimes myopic about how that result was achieved.
The same can be said about some business leaders. They revel in high net promoter scores and loyal brand consumers, but fail to appreciate the efforts of those who are nurturing customer relationships on a daily basis to attain those results.
The Hay Group publishes the World’s Most Admired Companies (WMAC) list. A study of the organizations on the WMAC list analyzed the connection between employee engagement and a company’s business development and customer relationships.